A new door has opened for businesses to accelerate their growth. Squarespace, known for its user-friendly website building platform, has introduced a powerful lineup of AI tools for SEO, design, and AI visibility. This latest refresh stands on the promise of making AI genuinely useful—helping users build unique websites and manage online businesses more smoothly than ever before.
Why These Tools Stand Out
Many platforms offer AI-powered features, especially around content creation. However, Squarespace’s AI suite is designed to be practical, growth-focused, and highly beneficial for businesses.
At the heart of this innovation is Beacon, Squarespace’s AI product that assists users in creating product listings, automating marketing, and offering personalized recommendations to support consistent business growth.
Alongside Beacon, Squarespace has rolled out a suite of AI optimization tools focused on improving SEO and boosting AI-driven search visibility.
The Key AI Tools
🔎 AIO Scanner
A tracking tool that monitors AI platform mentions, generates customized reports, and offers actionable suggestions to improve visibility.
📈 SEO Scanner
Designed to enhance organic and AI-driven search rankings. It checks content quality and provides optimized recommendations for titles, descriptions, and alt text.
🛍 AI Product Composer
Creates professional, detailed product and service listings—making it easier for businesses to showcase offerings effectively.
💸 AI Discount Composer
Applies discounts directly to sales campaigns, backed by AI-driven recommendations. This ensures quick, effective promotions without wasting time brainstorming.
❓ AI FAQ Composer
Automatically generates a tailored FAQ section to answer customers’ most common questions. This not only improves customer experience but also boosts visibility.
Design Enhancements
Squarespace hasn’t stopped at SEO tools—it’s also introducing design-focused AI features to help websites stand out visually.
🎨 Finish Layer
A new design feature that allows users to apply cutting-edge editing and a sleek, modern look to their sites with ease.
🖌 Blueprint AI
A chat-based gateway for creating images, content, and design instructions. It simplifies creativity by letting users describe what they need in plain language—and AI brings it to life.
Final Thoughts
With the Squarespace Refresh 2025, businesses now have access to a robust ecosystem of AI tools designed not just for convenience, but for real growth. From boosting SEO rankings to creating modern web designs, and from automating product listings to simplifying marketing campaigns, these tools promise to transform the way users build and scale their online presence.
Squarespace is making one thing clear: the future of web design and SEO lies in smart, practical AI integration.