Yoast has announced the launch of a new AI-powered visibility tool designed to monitor brand references, analyze sentiment, and benchmark competitors.
The new Brand Insight Tool, currently available in beta version, marks a significant step forward for Yoast — especially since it’s not a plugin-based tool, unlike their traditional SEO products. The tool is officially known as Yoast SEO AI+.
What the Tool Offers
Yoast SEO AI+ provides several advanced features, including:
- Sentiment Analysis: Helps users understand brand perception by analyzing keywords and representing them through graphical charts that show positive and negative sentiments.
- Competitor Benchmarking: Allows users to compare their visibility and performance against competitors.
- Citation Analysis: Tracks brand mentions across digital platforms, giving users insight into where and how their brand is being discussed.
- Brand Question Tracking: Identifies common questions and discussions surrounding a brand, helping businesses engage more effectively.
The citation analysis feature is particularly fascinating because it helps note brand mentions across multiple sources. Meanwhile, the sentiment analysis provides a clear visual representation of brand sentiment, making it easier for users to interpret data and take actionable steps to improve visibility.
A New Step for Yoast
This launch signifies a major evolution for Yoast, moving beyond its well-known WordPress plugin ecosystem. With Yoast SEO AI+, the company enters the AI-driven analytics space — offering deeper insights into brand visibility, audience perception, and market positioning.